Articles
For Key Ads Watchfire Was Obvious Choice for Digital Billboards
May 7, 2012
Key-Ads was founded in 1955 and has grown to become a strong force in Ohio’s outdoor advertising industry. The family business has an innovative focus while serving a wide range of advertisers. In 2009, after attending a conference at which he could view a variety of digital billboard products, Key-Ads vice president Nick Keyes, Jr. began to consider a move to digital.
May 7, 2012
Key-Ads was founded in 1955 and has grown to become a strong force in Ohio’s outdoor advertising industry. The family business has an innovative focus while serving a wide range of advertisers. In 2009, after attending a conference at which he could view a variety of digital billboard products, Key-Ads vice president Nick Keyes, Jr. began to consider a move to digital.
KULA Media Goes from Start-Up to Sell Out with Watchfire Digital Outdoor
September 30, 2011
David and Kathleen Shykula haven’t always been involved in outdoor advertising. David is a professional electrical engineer (P.Eng.) and small business owner, and his wife Kathleen is a corporate trainer and graphic designer. But in 2010, the couple decided to make the move into outdoor advertising with digital billboards, and KULA Media was born.
September 30, 2011
David and Kathleen Shykula haven’t always been involved in outdoor advertising. David is a professional electrical engineer (P.Eng.) and small business owner, and his wife Kathleen is a corporate trainer and graphic designer. But in 2010, the couple decided to make the move into outdoor advertising with digital billboards, and KULA Media was born.
Watchfire Signs and Digital Billboards Receive UL-Greenleaf Certification
May 11, 2011
LED signs and digital billboards manufactured by Watchfire are the first in the industry to receive Energy Efficiency Certification from Underwriters Laboratories’ UL-Environment group.
May 11, 2011
LED signs and digital billboards manufactured by Watchfire are the first in the industry to receive Energy Efficiency Certification from Underwriters Laboratories’ UL-Environment group.
Digital Billboard Safety Confirmed
March 8, 2011
Watchfire's Darrin Friskney talks to Digital Signage magazine about new findings that confirm digital billboards are safe for drivers.
March 8, 2011
Watchfire's Darrin Friskney talks to Digital Signage magazine about new findings that confirm digital billboards are safe for drivers.
A Perfect Match: Why Small Towns Love Digital Billboards
June 3, 2010
Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns, and advertisers are fighting for display space.
June 3, 2010
Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns, and advertisers are fighting for display space.
The Battle for Talent
December 1, 2007
A strong economy is a good thing. But for small businesses, it brings a fresh challenge: When the unemployment rate is low (it hit 4.4% in October), how do you compete for talent? How can you convince candidates to choose you rather than that Fortune 500 company that may be offering signing bonuses and stock options, in addition to gold-plated benefits and high salaries?
December 1, 2007
A strong economy is a good thing. But for small businesses, it brings a fresh challenge: When the unemployment rate is low (it hit 4.4% in October), how do you compete for talent? How can you convince candidates to choose you rather than that Fortune 500 company that may be offering signing bonuses and stock options, in addition to gold-plated benefits and high salaries?
Forecast 2007: Out-of-Home
January 1, 2007
It's shaping up to be another banner year for out-of-home advertising. The once-sleepy medium has been energized in recent years by factors including longer commutes, fragmentation of media, better audience measurement and technological advances that have made digital billboards and interactive displays proliferate.
January 1, 2007
It's shaping up to be another banner year for out-of-home advertising. The once-sleepy medium has been energized in recent years by factors including longer commutes, fragmentation of media, better audience measurement and technological advances that have made digital billboards and interactive displays proliferate.
2007 Digital Outdoor Advertising Forecast Predicts Strides in Optimizing Billboard Revenues
December 5, 2006
Watchfire Digital Outdoor, manufacturer of the most durable and dependable digital billboards available, announced its digital billboard advertising forecast for 2007, predicting shifts in outdoor advertising that will increase revenue for outdoor advertising companies and their clients.
December 5, 2006
Watchfire Digital Outdoor, manufacturer of the most durable and dependable digital billboards available, announced its digital billboard advertising forecast for 2007, predicting shifts in outdoor advertising that will increase revenue for outdoor advertising companies and their clients.
